Creating Engaging AR and VR Content: Tools and Best Practices Image by Freepik Introduction: With their immersive and compelling experiences, augmented reality (AR) and virtual reality (VR) have revolutionised the way we interact with digital material. Content producers are increasingly experimenting with AR and VR as these technologies become more and more popular in order to engage their consumers in fresh and interesting ways. The realm of creating AR and VR content will be explored in this article, along with the tools and best practises that can be used to create engaging and memorable experiences. Contents: Understanding the Foundations of AR and VR Content Choosing the Right AR and VR Content Creation Tools Designing for Immersion and Interaction Tailoring Content for Specific Platforms Balancing Realism and Creativity Testing and Iteration Understanding the Foundations of AR and VR Content: Before diving into the creation process, it's essential to grasp the fundamentals of...